Other Models :
No items found.
What is:
Consumer Acceptance of Technology (CAT)
In simple words, imagine:
Using a new educational app because it seems useful and easy to navigate.
The Consumer Acceptance of Technology (CAT) model explains how people decide to use new technologies It looks at three main factors:
- Perceived usefulness: How helpful is the technology?
- Perceived ease of use: Is it simple to use?
- Enjoyment: Is it fun or satisfying to use?
If these factors are positive, people are more likely to adopt the technology. CAT helps companies create products that people want to use.
Explain it to Grandma:
Think of this as trying out a new recipe. If it’s easy to follow and the dish turns out delicious, you’ll keep making it. This theory is about how we decide to keep using new things when they’re useful and easy, just like a recipe that becomes a family favourite.
