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What is:
Cultural Dimensions Theory
In simple words, imagine:
Celebrating a holiday because it's an important part of your culture.
Cultural Dimensions Theory by Geert Hofstede explains how the culture of a country influences the behaviour of people in that country. It focuses on six dimensions:
- Power distance: How people handle inequality
- Individualism vs collectivism: whether people prefer to work alone or in groups
- Masculinity vs femininity: The value placed on competition versus cooperation
- Uncertainty avoidance: How comfortable people are with uncertainty
- Long: term vs Short term orientation: Focus on future rewards versus immediate results
- Indulgence vs Restraint: The extent to which people control their desires and impulses
This theory helps companies understand how to adapt their products and marketing strategies to different cultures
Explain it to Grandma:
This theory is like knowing that every garden needs different care based on the climate. Just as plants need different amounts of water and sunlight depending on where they grow, people from different cultures have unique ways of thinking and doing things. Understanding these differences helps everyone grow strong, just like a well-tended garden.
