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What is:
Information Adoption Model
In simple words, imagine:
Deciding to try a new game because your friend gave it a great review.
The Information Adoption Model (IAM) explains how people decide whether to accept and use new information It looks at two main factors:
- Information quality: Is the information clear and accurate?
- Source credibility: Do we trust the source?
If the information is good and the source is trustworthy, people are more likely to adopt the information. IAM helps companies ensure their messages are effective.
Explain it to Grandma:
It’s like getting advice from a trusted neighbour about the best time to plant tomatoes. You trust their experience, so you follow their advice. This model is about how we choose to accept and act on information that seems trustworthy, just like gardening tips from someone you know.
