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What is:
Locus of Control
In simple words, imagine:
Believing you did well on a test because you studied hard (internal control).
Locus of Control explains how much control people feel they have over events in their lives There are two types:
- Internal locus: Belief that you control your own fate
- External locus: Belief that outside forces control your fate
People with an internal locus are more likely to adopt new technologies because they believe they can influence outcomes. This concept helps companies understand user behaviour.
Explain it to Grandma:
Think of it like tending to your own garden. You believe that if you water your plants and care for them, they’ll grow strong. This theory is about believing you have control over your life, just like you control what happens in your garden. When you take responsibility, you’re more likely to see the fruits of your labor bloom.
